Do you go to bed with excitement and anticipation about your work the next day? Do you have trouble sleeping because you can’t wait to get up in the morning? Do you pinch yourself because you can’t believe you’ve figured out a way to actually do what you love AND make the income you need?
This is possible for you.
You need a plan. It starts with what you want. Most of us start with what we don’t want, and that is exactly what we end up with. Let’s say you have one of those corporate jobs. You’re making good money, and your in-laws are proud of you.
But each day, it’s getting harder and harder to go to work. Work pressures are rising; you constantly work under the fear that you are not living up to THEIR expectations
It’s time to become a free agent
Whether you intend to work for yourself or someone else, the steps are the same. What are the services and/or products you could sell to someone else, and that you most want to deliver or create. This is a helpful exercise even if you plan to work for someone else.
For each service or product, write down the features.
For example, if you want to deliver customer service training, one feature might be interactive or customer-driven education.
What are the benefits?
The next step is to identify-next to each feature-how someone would benefit from your product or service. For example, the benefit of customer driven classroom education might be that it is real-time and instructor-lead, resulting in fast-paced, hands-on learning.
Who would be your ideal niche audience?
This is the most important question. Who specifically do you want to serve as your customer? Are they middle-aged men, college students, executives? Normally we take jobs, and then we have to live with the culture we walk into. There is a better model. First YOU decide the type of customer YOU most want to serve. For example, if you really want to serve college students, going to work for the social security administration might not be the best choice!
You create your work
This is the mental shift you must make. You design exactly what would be just perfect for you. Consider all the services or products you could offer to others.
You deserve it
Now, over 40 and having worked 15-20 years, this is your time to FINALLY design your life the way you want it.
I’ll be cheering you on as you go-Craig Nathanson